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Most Popular Papers *

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"Why Do Students Save Less?" A Study of the Determinants of Saving Intentions and Behaviours Among Undergraduate Students
Rna Hamza Ahmed Eissa, Chi Hau Tan, and Ben Hou

            146 - 170

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Artificial Intelligence and Employee Well-Being: A Systematic Literature Review
Dombagaha Pathiranage Marian Shavini Medonka Peiris

            475 - 505

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An Analysis of Factors Affecting Malaysia’s Youth Unemployment Rate
Neha Bhubhindar Singh and Yvonne Lee

            68 - 86

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Buy Now, Think Later? A Conceptual Take on Malaysian BNPL Choices
Alin Afina Alias, Fatin Zaida Zaidi, and Nur Fatin Shahmina Mohd Fauzey

            200 - 218

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Pricing under Pressure: Cost Volatility, Customer Affordability and Value Perception in Micro and Small Food Businesses
Fadhlur Rahim Azmi, Nursyahwani Mohd Sukri, Maciej Woźniak, and Haslinda Musa

            387 - 425

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Impact of Social Media Marketing on Gen Z's Cosmetic Brand Awareness
Zhi Wei Lim, Yeu Chin Yong, Chi Hau Tan, and Man Seong Chan

            64 - 84

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What Drives Consumers to Use InsurTech Apps? The Role of Insurance Literacy
Jia Chun Chia, Hui Shan Lee, and Bik Kai Sia

            83 - 114

* Based on the average number of full-text downloads per day since the paper was posted.
» Updated as of 11/03/26.