Corresponding Author ORCID Identifer
Hasni Binti Mohd Hanafi
Document Type
Research
Abstract
Fun Extreme Park is a new theme park in town. After a few years in operation, the park is facing a crisis in declining number of visitors. Revenue is greatly affected as the biggest revenue stream comes from the sales of tickets. A few other challenges have been identified that may further contribute to the decline in the visitors’ numbers. The sales of retail products are not promising and there has been an increasing complaint from customers on the quality of food and services at their restaurants. Despite having ten rides in the park, some of the popular rides are not operable due to maintenance issues. These added to the customers’ complaints further. The case dilemma involves getting the best options in improving the park’s performance by way of getting the best strategies in each of the challenges highlighted. Appendices are attached to provide more information for better understanding of the park’s operation.
Keywords
Theme park, Retail products, Rides maintenance, Food services, Customer service
Cite This Article
Mohd Hanafi, H., & Jantan, A. (2021). A Roller Coaster Ride. International Journal of Management, Finance and Accounting, 2(1), 43–59. https://doi.org/10.33093/ijomfa.2021.2.1.4
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
