•  
  •  
 

Corresponding Author ORCID Identifer

Low Choon Wei https://orcid.org/0009-0006-3033-4716

Document Type

Research

Abstract

Insurance coverage and risk mitigation have become vital in the automotive industry. This case study aims to explore how the partnership between Tan Chong Motor Holdings Berhad (TCMHB) and Takaful Ikhlas General Berhad (TIGB) in Malaysia supports technological advancements in the automotive sector and promotes financial inclusion for underserved communities. The approach includes a thorough analysis of data sourced from TCMHB and TIGB's annual reports, alongside market reports from the automotive and insurance fields. The results indicated that this collaboration allows the automotive firm to drive innovations in areas such as vehicle safety and security features, significantly enhancing the quality of automotive offerings. Simultaneously, Takaful operators gain access to a broad consumer base, boosting their market share and revenue. This case study implies that automotive companies can differentiate themselves by collaborating with a Takaful operator to offer Sharia-compliant insurance products. This unique selling proposition gives the automotive business a competitive advantage by appealing to a market niche that respects ethical financial practices and Islamic beliefs. Overall, this collaboration contributes to community development and overall well-being, resulting from increased access to financial services and advancements in the automotive sector.

Keywords

Automotive Industry, Takaful Insurance, Technological Advancement, Financial Inclusion, Strategic Collaboration

Download

Share

COinS