Volume 5, Number 1 (2024)
Research
Enhancing Conversions and Lead Scoring in Online Professional Education
Wen Yang Yim, Khai Wah Khaw, Shiuh Tong Lim, and Xin Ying Chew
Impact of Social Media Marketing on Gen Z's Cosmetic Brand Awareness
Zhi Wei Lim, Yeu Chin Yong, Chi Hau Tan, and Man Seong Chan
Effect of Social Media Influencers on Generation Y Purchase Intention: Evidence From Men’s Skincare Products In Malaysia
Siew Yong Leong, Man Yee Yip, Chi Hau Tan, and Man Seong Chan
Collaborative Learning Management System with Analytical Insights: A Preliminary Study
Daniel Lai, Lew Sook Ling, and Ooi Shih Yin
A Conceptual Framework for Acceptance of Autonomous Vehicle in Malaysia
Jen Sim Ho, Lily Yuzrina, and Booi Chen Tan
Ranking Up The Social Media Factors on Purchasing Decision of Malaysian Generation Y Customers
Yi Ling Chan and Rohaizan Ramlan
Unpacking Qalb Behavioral Traits through the Lens of Maqasid al-Shariah: A Pathway to Foster Inclusive Entrepreneurial Intentions in the Muslim Community
MHD Louai Sarhan and Kamarulzaman Ab Aziz
A Qualitative Study of Factors That Influence Entrepreneurial Intention Among Students of Private Higher Education Institutions in Selangor
Kyra Law Ley Sy and Norizan Jaafar
