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Volume 6, Number 1 (2025)

Research

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The Determinant of Islamic Bank Profitability and Stability in Malaysia
Asmah Mohd Jaapar, Nur Ain Abdul Hamid, and Nurhatiah Ahmad Chukari

            195 - 224

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AI-Assisted Cultural and Creative Product Design Framework and Case Study
Daocai Han, Siow-Kian Tan, and Booi-Chen Tan

            225 - 242

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The Influence of Service Marketing Mix on Customer Loyalty Towards Travel Agents Post Covid-19 Pandemic
Omar Abdulaziz Sultan Abdullah, Junainah Binti Mohd Mahdee, and Nurazlin Binti Mohd Fauzi

            243 - 276

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Exploring the Experiences and Challenges of Online Learning at a Private University in Malaysia
Kyra Ley Sy Law and Harpaljit Kaur

            277 - 307