Volume 7, Number 1 (2026)
Research
Interdependence and Portfolio Analysis of Property Sector Real Estate Investment Trusts (REITs) in Malaysia during COVID-19
Muhammad Aqhari Azmi and Muhammad Zaim Razak
The Future of Marketing: Personalized Customer Engagement through Artificial Intelligence in the Malaysian E-commerce Landscape
Aaron Aw Teik Hong and Herison Surbakti
Influence of Time Management Skills and Technostress on Academic Performance Among the Private University Students: A Conceptual Framework
Jogtika Ramasamy and Nasreen Khan Thandar Oo
Sectoral Shockwaves: Examining Bursa Malaysia's Sector Indices Amid the COVID-19 Pandemic
Alyssa April Dellow and Hafizah Bahaludin
The Impact of Sustainability Orientation and Practices on Financial Performance: A Combined Sufficiency and Necessity Logic Approach
Pei Yew Mah and Francis Chuah
Click, Watch, Buy: Understanding Purchase Intention of Malaysian University Students in the Live Stream Shopping Era
Ying Tsuen Wong, Siow-Kian Tan, and Siow-Hooi Tan
Factors Affecting the Adoption of Artificial Intelligence-Driven Wearable Technology in the Malaysian Healthcare Sector: A Conceptual Framework
Syeda Hafsa Rizwan, Anusuyah Subbarao, Nasreen Khan, Farrukh Ahmed Khan, Shaikh Fazlur Rahman, Nimra Aziz, and Syed Muntazir Azhar Shah
Understanding the Happiness Journey of International Students Through Maslow's Lens: A Qualitative Study Beyond Academics
Kyra Law Ley Sy
Innovative Approaches to E-Grocery: Analyzing Customer Satisfaction in Facebook Livestream Shopping
Karen Tien Wan Lin, Vincent Oh Kim Seng, Hasliza Hassan, and Shaikh Fazlur Rahman
Gamification Strategies and Customer Churn Reduction in Entrepreneurial Retail Firms: An Empirical Study of Millennials
Si Chong En, Oo Yu Hock, Nor Azila Mohd Noor, Zheng Feei Ma, and Khairul Nizam Mahmud
Digital Marketing and Consumer Behaviour in Travel Services: A Conceptual Framework on the Mediating Role of Brand Trust
Omar Abdulaziz Sultan Abdullah, Junainah Binti Mohd Mahdee, and Nurazlin Binti Mohd Fauzi
Proactive Strategies, Absorptive Capacity and Competitive Advantage of Small and Medium Enterprise (SMEs) firms in East Java Indonesia
Ardianus Laurens Paulus
Accelerating Technological Advancement and Financial Inclusion through Automotive–Takaful Collaboration
Lee Hui Shan, Kuang Kee Seng, Low Choon Wei, and Liew Ping Xin
Exploring the Pathways of Artificial Intelligence and Sustainable Development in the Era of Industrial Revolutions: A Bibliometric Analysis and Future Research Agenda
Xu Bin, Teh Sin Yin, and Sajal Saha
The Influence of Digital Competencies on Employability: The Mediating Role of Digital Empowerment and the Moderating Effect of Socioeconomic Status
Fraz Arshed Butt, Abdelhak Senadjki, and Hui Nee Au Yong
Cultivating Responsible Artificial Intelligence Practices in Malaysian Higher Education
Sharfika Raime, Norsafriman Abd. Rahman, Raemah Abdullah Hashim, and Mohd. Farid Shamsudin
Artificial Intelligence and Employee Well-Being: A Systematic Literature Review
Dombagaha Pathiranage Marian Shavini Medonka Peiris
Subdimensions of Technostress Across Industries: A Systematic Review
Jogtika Ramasamy and Nasreen Khan Thandar Oo
Investigating Volatility Spillover between the Energy Market and the Sectoral Stock Markets in Malaysia: Evidence from VHAR-Type Models
Mariam Mohamed Abdelwahab Mohamed Badawi, Sew Lai Ng, and Ruzanna Ab Razak
